Tag Archives: wedding

Investing in Diamonds

Diamonds carry a lot of meaning.  They are symbolic of everlasting love, and perhaps like your love, they can shine forever.  They’re not just for weddings or a proposal to be wed though.  Diamonds convey a sense of elegance and sophistication.  Because there is a lot of sentiment behind each diamond purchase, oftentimes customers will insist that their piece is one of a kind.   This is understandable because when something lasts forever, you want to be able to pass it down and you want that piece to be distinguishable from anyone else’s.  For this reason, many people have actually taken to investing in diamonds.  It’s a luxury good that offers a unique and durable product that can last generations.  Many people liken it to owning fine art.  Sure, you could own a Picasso, Renoir, or Monet…. but nothing shines like a diamond.

Lasting Value To Mark An Occasion

Why do people buy diamond rings?  Of course there’s the obvious tradition of engagement and wedding rings, and this time of year,  a lot of people are purchasing anniversary rings.  Why is this?  According to Gary Long, a jeweler in Stockton, California, “diamonds are considered something of lasting value to mark an occasion”.  That means that we, as consumers, feel that a diamond will endure, not just because it’s a very durable stone, but also because of the sentiment attached to a diamond ring.

Millennials are getting older now and the average gentleman that purchases a diamond engagement ring is 26.  Consumers have become more informed, shopping online and researching what type of ring they want, which means less time spent looking over a hundred rings, but also means that the customer knows exactly what they want and they are sure to get it.  The internet has revolutionized the shopping process in the sense that buyer can look on the internet and comparatively shop as opposed to going to multiple jewelers as they had to in the past.

At the end of the day, a purchase is for love of the diamond and for love of the relationship.  A diamond rings is really just a metaphor for the bond between two people.  It’s something that lasts and endures trials, tribulations, hardships, and love through generations.  It’s a keepsake that will last forever and whatever ring you have, we want it to be uniquely yours; a ring like no other.  Stop in and see us and let us help you find your forever ring that’s uniquely you.

A Token Of Your Love

Some people wonder why the standard rule exists that a man should spend at least two month’s salary on his bride-to-be’s ring.  Consider for a moment that, not only are you going to be with this person for the rest of your life, but she will ALWAYS have this ring on her finger.  Her ring is as forever as the two of you are.  It is for this reason that your engagement/wedding ring or even bridal set should be considered a symbol.  It’s a token of your love, dedication, and one of mutual sacrifice and selflessness for one another.
In fact many rings that are presented are family heirlooms, passed down for generations.  Some rings are modified or enhanced to reflect the tastes of the one who possesses the ring at that time and is passed down again to only be further modified, maybe with a more high-quality stone or maybe baguettes are added.  The fact is, you’re creating an eternal bond with someone with a timeless keepsake and heirloom that will hold its meaning for generations to come.  Make your ring shine as bright as your love for one another.